Perla Adams posted:So, how much will be the "magic number"? I saw people selling cookies in Etsy at $4.00 to $ 5.00 per piece. I must assume, those cookies are heavily subsidized by the decorator or by other baking products.
I am starting to conclude, that for a person that do customized cookies (2 or 3 dozen per order, with several levels of embellishment like borders, stencils, flowers, etc.), from a home kitchen, the cost of each cookie can easily surpass $30.00 per piece, perhaps even more.
It could - the cost/price is clearly driven by the decorating time, and the more complex the design, the higher the cost. There is no one "magic number", but rather the number you compute based on your cost structure and level of design complexity. But, I can guarantee that those charging $3-$4 per decorated cookie are probably just covering costs of ingredients and packaging and paying themselves next to nothing.