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Reply to "Flash Mob for Business Promotion"

Has anyone here used a flash mob for marketing with any kind of good results? For something like cookies, I still think word-of-mouth advertising (which can be conveyed through ratings on Facebook pages, testimonials on a personal site or possibly in a video, etc.) goes a long way. Personally, I'm not likely to buy food because a flash mob sings about it; I'm more likely to do so if someone, who is unbiased, says the product is good. But that's just me . . . 

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