Food Coloring Preferences

In preparation for our next Toolbox Talk, all about food coloring, Liesbet and I would like to better understand the types and brands of food coloring used for different cookie decorating tasks (i.e., tinting icing vs. painting) and why, and if there are any geographical differences in these preferences. As with our recent meringue powder survey, these results will fuel the building of a broader Cookie Connection database designed to understand usage of a wide variety of decorating products.

This survey is divided into three parts (one about colorings used in icing, another about colorings used for painting on cookies, and another one with three quick demographic questions). But the survey is short (only 17 questions) and goes quite fast (5 minutes or less)! So please give it a go!

Thanks in advance for participating!

IMPORTANT: 

(1) Fill-in-the-blank questions are hard to construct here, as the site's new survey software only allows for multiple choice. For the fill-in-the-blank questions below (Questions 6 and 8), please hit the "Other" option and then write your response in the box that appears. Responses are limited to 255 characters.

(2) Likewise, if you select any "Other" options in multiple choice questions, please also specify what that "Other" is in the box that appears.

(3) If a question does not apply to you, DO NOT skip it; instead, select the "N/A (not applicable)" option.

THANKS AGAIN FOR YOUR INPUT!

Part 1 - Q1: What TYPE of food coloring do you most often use to TINT royal icing? (Select one only.)

Part 1 - Q2: Why do you prefer that type of food coloring for TINTING royal icing? (Select up to three reasons only.)

Part 1 - Q3: What BRAND of food coloring do you use most often to TINT royal icing? (Select one only.)

Part 1 - Q4: Why is the BRAND you mentioned in Q3 your preferred brand for TINTING royal icing? (Select up to three reasons only.)

Part 1 - Q5: Where do you most often buy your preferred coloring for TINTING royal icing? (Select one only.)

Part 1 - Q6: What, if anything, would you like to change about the PRIMARY food coloring you use to TINT royal icing (i.e., in order to improve upon it)?

Part 1 - Q7: Do you have a secondary BRAND of coloring that you regularly use to TINT royal icing?

Part 1 - Q8: What is the name of your secondary BRAND, AND under what circumstances do you use it instead of your primary brand to TINT icing? [If you answered "Yes" to Q7, select the "Other" option and fill in the blank; otherwise, select the "N/A" option.]

Part 2 - Q9: What TYPE of food coloring do you most often use to PAINT on cookies? (Select one only.)

Part 2 - Q10: Why do you use that TYPE of coloring for PAINTING on cookies? (Select up to three reasons only.)

Part 2 - Q11: What BRAND of food coloring do you use most often for PAINTING on cookies? (Select one only.)

Part 2 - Q12: Why is the BRAND you mentioned in Q11 your preferred brand for PAINTING on cookies? (Select up to three reasons only.)

Part 2 - Q13: Do you have a secondary BRAND of coloring that you regularly use to PAINT on cookies?

Part 2 - Q14: What is the name of your secondary BRAND, AND under what circumstances do you use it instead of your primary brand for PAINTING on cookies? [If you answered "Yes" to Q13, select the "Other" option and fill in the blank; otherwise, select the most relevant "N/A" option.]

Part 3 - Q15: In what country do you live? [Note: If you don't see your country listed, hit "Other" and fill in the blank.]

Part 3 - Q 16: Are you a hobbyist or professional cookie decorator? (By professional, we mean someone who sells decorated cookies or other related items, such as cookie decorating products or classes.)

Part 3 - Q17: How long have you been decorating cookies?

This is a transparent survey.
Posted by Julia M. Usher ·
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