Business Cards - Are They A Thing of the Past?

Are business cards a thing of the past? How many of you have them (see poll, below) and use them in the marketing of your business? Or are Facebook and other social media outlets your go-to marketing tools?

 

If you've got one, please share it below. (Not sure if you all remember Victoria magazine, but it used to have a column that showcased beautiful business cards. Ever since, I've been intrigued with how creative types present themselves in their cards and other business collateral.)

Original Post

I use business cards and always make sure I have cards on me when I'm out.  I can't tell you how often people ask me for a business card.  My husband even carries some for me, as I do for him.  

No cookie order leaves the kitchen without a business card attached to it (see picture), and a brochure under the platter.   

The brochures were printed to target new corporate customers, and as a reminder to my current corporate customers not to forget me!  The pictures were very selective, to give show them what I can do if they aren't on social media.

I'm not sure I understood correctly, are you suggesting that people don't use Facebook for business anymore?  While I would agree that Facebook has serious competition with Twitter, Instagram and other social media outlets, I wouldn't disregard it yet.  I still continue to get new customers through Facebook and as recently as yesterday, there was an article about a cupcake company here (in Michigan) that has built their business (now 17 stores) by using social media to get foot traffic in their stores.  Even though they post on Twitter and Instagram everyday, FB is a larger forum to put out more information.  

My target audience isn't necessarily using social media (as I do) consistently.  Having the opportunity to put my name and phone number in a persons hand, on a business card, is one more opportunity for a new customer. 

Hardcore Pawn platter

Gigi's business card

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Originally Posted by Jeanna @ Truffle Pop Shoppe:

Lisa, these cookies are amazing!  I am in awe of all of the incredible cookies I see on this site daily!

 

I have attached a copy of my business cards, still working on the website - hopefully it will be up and running soon. 

Thanks Jeanna ... you're business cards are cute ... I like the quote on the back!  

I got my business cards a couple of years ago from Vistaprint. They were cheap and the quality was great but I do notice that for the amount that I have given out I maybe have gotten 5% new customers. Now, I do have confidence in my work so I'm almost certain it can't be that people aren't interested in my cookies. It could be that I do not supply a phone number, lack of a logo (working on it!), or no graphics that could also decrease my chances of obtaining new customers. Or maybe business cards are a thing of the past? When I make cookie favors I always put a clear address label with a similar design to my business card on the back. Even that has produced minimal results. I'm not sure if I'm doing something wrong or maybe people don't like holding on to a bunch of business cards...I don't have a smartphone but I have seen those little coded graphic thingies that you can scan with your smartphone that will take you to a business's website or email or something. Maybe this is the new way to do things!

 

 

 

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Originally Posted by Michelle from Sweet Somethings:

I got my business cards a couple of years ago from Vistaprint. They were cheap and the quality was great but I do notice that for the amount that I have given out I maybe have gotten 5% new customers. Now, I do have confidence in my work so I'm almost certain it can't be that people aren't interested in my cookies. It could be that I do not supply a phone number, lack of a logo (working on it!), or no graphics that could also decrease my chances of obtaining new customers. Or maybe business cards are a thing of the past? When I make cookie favors I always put a clear address label with a similar design to my business card on the back. Even that has produced minimal results. I'm not sure if I'm doing something wrong or maybe people don't like holding on to a bunch of business cards...I don't have a smartphone but I have seen those little coded graphic thingies that you can scan with your smartphone that will take you to a business's website or email or something. Maybe this is the new way to do things!

 

 

 

businesscard

I'm thinking the smartphone code would be a great idea to implement - love that idea!!

Cool cards, everyone!

 

Clarification for Gigi's: I meant, "Or are Facebook and other social media outlets your go-to marketing tools?"


I had my card custom-designed and printed locally. I find it so hard to get colors printed the way I like since every printer is different, so when I print locally I have more control over color corrections.  

There is never a time that I don't have at LEAST a stack of cards with me, and a handful go into each order's box. I also slip them into places publicly- leave them in geocaches, pull up ButterWinks on facebook on all the laptops in Best Buy and leave a card on the keyboard, with my tip at the end of the meal. Plus When I'm buying an entire cart full of powdered sugar, butter, and flour... people are BOUND to ask what I'm up to! haha.  

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Majority of my orders come from someone getting one of my business cards from someone else. I stick a few in every order I do. I also started using them on the outside of the box kind of like a sticker or label. Wrap ribbon around the box and then tape down a card where the ribbon comes together...cute, and useful!

Business cards are a must in my profession, but due to the conservative nature of that profession I chose to go super simple and traditional with very plain and understated business cards, with simple black raised printing on an ivory linen textured card.  However, if I ever decide to sell cookies as well (if we ever get a Cottage Food Law passed here), I will definitely give the card for that some flair! Thanks for this great thread to be able to see the creative business cards others have created.

There are some really cute business cards posted here! As a graphic designer (and more specifically a business card designer) I certainly think cards are a MUST. If you sell a product, a card should go out in every package. If you go out on the town, some should be with you. You never know when a conversation for self-promotion comes up! 

 

These days, you can have business cards custom designed to your exact needs for VERY little money ($5). Then you can print (or wait for specials) on many websites out there for cheap for 500/cards (under $20). There is really no reason with numbers like these that you can't have a state of the art business card design for next to nothing to promote yourself!

I love it, a girl with marketing in her head everywhere she goes.
Originally Posted by Mallory of ButterWinks!:

There is never a time that I don't have at LEAST a stack of cards with me, and a handful go into each order's box. I also slip them into places publicly- leave them in geocaches, pull up ButterWinks on facebook on all the laptops in Best Buy and leave a card on the keyboard, with my tip at the end of the meal. Plus When I'm buying an entire cart full of powdered sugar, butter, and flour... people are BOUND to ask what I'm up to! haha.  

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I think business cards are a great way to get new business. I've had so many friends recommend a new place or business to me by passing along a business card. I actually just ordered my first set of cards two days ago and I can not wait to get them in the mail! I put my cookie pricing on the back.

The front of my cardThe back of my business card

 

 

Hi beauties!

 

I think that business cards are excellent! when i pack my cookies, besides printing my logo (i use it to show the logo AND to seal the package) i like to give it a more professional look by printing an extra card that shows the type of cookie they bought, the ingredients, the contact and a special thank! (i divided my cookies into 3 secctions: "Le Petit Cookies" (5 to 7 cms) "Le Grand Cookies" (10 to 12 cms) and "Le Bouquets" (flowers/plants cookies built into a bouquet). I came up with this idea because i think this helps the customers to remember what they bought, and let them choose between the 3 categories i offer! 

 

I hope my idea can help you!

Ps; this is what it looks like! 

 

 

 

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PicsArt_07-22-02.54.5820160701_142155IMG_656920160724_201243hi there! Loved this post!

I put logo/data tags individually in each cookie I make with a small ribbon with the colour of my business. I have used the same ever since I have started but I MUST change the design of it as letters are not that clear, FB is not even mentioned and have to make a better design. And the most important part, I don't ever remember someone contacting me by the tag and so many times i think i should't use it that way as it is usually invasive, as it covers the design of the cookie. Don't you think so? That rolling pin is ugly and I don't even use it anymore. I should make a new isologo and flyers but never get to do them perhaps because I always procastinate!������������

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