Marketing and Promotion

What's the best way to spread your cookie-word, especially if resources are limited? Swap your best marketing practices in this forum.

Featured Topics

New Cookie Connection Merchandise!

Julia M. Usher
Hi, all! I have a fun little announcement for you, which includes some goodies designed to make us feel even more like one big, happy Cookie Connection family! Long story short, I recently partnered with teespring.com and YouTube to bring branded Cookie Connection and JULIA merchandise to YouTube. I’m beta-testing the feature now with some cute Cookie Connection tees and other goodies. Right now, I've got two Cookie Connection tees that look the same from the front . . . . . . but which have...Read More...
Last Reply By Julia M. Usher · First Unread Post

A Second Live Chat in August! Woo Hoo!

Julia M. Usher
Our CookieCon live chat series continues with a second live chat in August! This time, it's with CookieCon keynote speaker @Anne Yorks of the wildly popular Flour Box Bakery . Anne is yet another cookie renaissance woman who has done everything from teaching online classes with Craftsy to running her own in-person classes and cookie bakery. So your questions for Anne can literally run the gamut! Anne's live chat is on August 25 at 10 am central , but her chat room is now...Read More...

Introducing Our August Site Artist - Berni Solti!

Julia M. Usher
It's that time again for our monthly site makeoever, and - wowza - we have indeed been transformed, thanks to this generous and very summer-y contribution from @Gingerland, aka Berni Solti. I just love the perfect porcelain-like finishes on Berni's cookies, and the added depth and dimension she achieves through shading with an airbrush! Her cookie colors work wonderfully with the Cookie Connection logo too - an added plus! Thank you, Berni, for keeping our site alive with...Read More...
Last Reply By Gingerland · First Unread Post

How to Edit or Delete Your Own Content

Julia M. Usher
Hi, all, I've been receiving an unusually large number of questions about how members can edit or delete their own content. It's super important for you to know how to do this, as I typically do not edit posts for people, unless I happen to see a misclassified image or other typo. It can also take me several hours to days to respond to site inquiries like this, as I work several other jobs. That being said, your surest bet for getting a quick answer is to familiarize yourself with our site...Read More...

Important Reminder about Copying and Posting Characters without Permission

Julia M. Usher
Hi, all, regrettably, I've recently had to delete some images from challenges and other areas of the site due to lack of compliance with Rule #8 of our posting guidelines, which states that artwork (including characters, from Disney, Hasbro, etc.) cannot be copied and posted here without permission from the creator : http://cookieconnection.juliau...READ-BEFORE-YOU-POST In response to those deletions, some members have asked me why so many licensed character cookies exist on the site,...Read More...
Last Reply By Julia M. Usher · First Unread Post

Adjusting Your Email Notifications and Onsite Alerts

Julia M. Usher
We all have different message-reading tastes, so Cookie Connection has been designed to allow for everyone's individual differences! The site's default email and onsite alert notifications are set to show you most of the site info that you could get notified about, just so you're aware of the site's full functionality. But I recognize that this amount of info may (or may not) be overkill for you. That said, I recommend that you edit your "Notifications" settings as soon as you join the site...Read More...

Posting Images - Please Read Before You Post!

Julia M. Usher
Read in Japanese (日本語はこちらから) (Last Translation: August 25, 2017) ________________________________ Hi, all! Before posting images or videos to the Clips area, please review the site's Terms of Use , as well as all of the following posting rules. They are designed to give your images more visibility on the site, to make sure artists are given proper credit for design inspiration and/or source artwork, and to avoid copyright violations. I'll start with the easy cataloging stuff first . . . 1.Read More...
Last Reply By Lupita Cárdenas · First Unread Post

Topics

Dummy Display Cookies

Liesbet
Hello! Has anyone made dummy display cookies before? I would like to make Christmas cookie platters for display ahead of time, but also preferable that they can be used for 2 or 3 years. I was thinking of using a hard gingerbread-type dough that will last (e.g., like @Teri Pringle Wood's keepsake cookies), but am wondering if there is anything else that can be used? Has anyone done this? Does anyone have ideas? I worry if I would use Styrofoam (airbrushed the right colour) that...Read More...
Last Reply By Liesbet · First Unread Post

September Pop-Up Help!

Hi everyone! I am a brand new cookier here I’m So. Cal. And I am going to be attending my very first pop-up event in September. I have no idea what I should offer in terms of purchasable sets. I was thinking back to school (maybe a last-minute gift for teachers), fall and maybe Halloween ones. I am not sure what to offer. Any advice, tips or tricks!! Thank you!! KristinRead More...
Last Reply By Terry H. · First Unread Post

Advertising My Cookie Shop

Hey, I am looking for advertising ideas for my new cookie shop. I have heard that direct mail marketing is a good method, because it instantly attracts the customers, and is also more personalized. So, I am planning to do direct mail advertising for my cookie shop . I want to know if it would be perfect for my business? I hope it works well. What we are planning to do is mail them regarding all that we have at our store, and occasionally provide offers as well. Whenever there is a new...Read More...
Last Reply By Julia M. Usher · First Unread Post

Flash Mob for Business Promotion

Doriswilson
Hi there, I have seen a thread here about video promotion but it was too old that I thought to create a thread. I haven't done any video promotion works but heard that it gives a drastic change in business https://wpgurus.net/advantages-of-video-marketing/ . But lately, I have seen an article http://www.grassrootsadvertisi...flash-mob-marketing/ describes how the flash mob is used for marketing. I think it is much better to do flash mob since it is cost efficient. You can ask your workers,...Read More...
Last Reply By Lucy (Honeycat Cookies) · First Unread Post

To Facebook or Not to Facebook?

Laegwen
Hi there! An idea is forming in my mind to make more of cookies than a mere hobby, and what I am after is giving classes. I studied to be a teacher in my youth and generally enjoy showing stuff to other people, I guess I could manage that. So far, so good. But this approach requests that I get more commonly known to more people here in Germany. The first option to reach that goal would be a blog, but after spending several hours researching this topic I am now sure that I am neither skilled...Read More...
Last Reply By Cookies From Home · First Unread Post
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