Marketing and Promotion

What's the best way to spread your cookie-word, especially if resources are limited? Swap your best marketing practices in this forum.

Featured Topics

Introducing Our January Live Chat with SugarChat Cookie Studio

Julia M. Usher
Hi, all! There will be a brief hiatus in chats in December, seeing as most of us are likely to be distracted by the holidays. But, come the new year, we'll be chatting again in full force with the launch of our CookieCon 2019 Speakers Series, dedicated to conversations with the event's featured presenters ! It was just yesterday (almost literally) that we concluded the 2018 series. Because CookieCon changed to an annual schedule, now each spring, we're experiencing nearly back-to-back...Read More...

She's Back! Give Another Huge Shout-Out to Our December Site Artist!

Julia M. Usher
Yes, Berni Solti (aka @Gingerland) is back with us for the duration of December! A few months ago, Berni gave me a load of site art for many different months, and, within that treasure trove, she gifted me with TWO options just for December. Both are so darn cute (see below) that I wasn't quite sure which to choose . . . Option 1: Option 2: . . . and so . . . I didn't! (Avoiding decisions sure makes life easy! ) I'll be starting this month with the first stocking and tree...Read More...
Last Reply By Evelindecora · First Unread Post

New Home for Julia M. Usher's Cookie Art Competition! Woo Hoo!

Julia M. Usher
Hi, all! I'm thrilled to announce that my namesake cookie competition, formerly held at the Oklahoma State Sugar Art Show, is moving to my hometown (St. Louis, MO) and to the wonderful Show Me Sweets Edible Art Show & Convention on July 13-14, 2019! We've got two categories this year (both 2-D and 3-D), and I've nearly doubled the cash prizes for a total of $3000! I can't wait to see your entries! For competition theme, rules, and prizes , visit the Show Me Sweets site, here .Read More...
Last Reply By Julia M. Usher · First Unread Post

An Important Announcement About the JULIA Airbrush System

Julia M. Usher
Hi, everyone! The JULIA Airbrush System sold more quickly than ever anticipated and, as some of you may know, is now stocked out. Thank you to everyone who supported the product through their purchases. I am so grateful to you! Several people have asked when it will be available again, and, instead of responding to each and every one of you separately, here's the official answer for all. I regret to say that I have no plans to release any more of this particular system . It’s a long story,...Read More...
Last Reply By Elke Hoelzle · First Unread Post

New Cookie Connection Merchandise!

Julia M. Usher
Hi, all! I have a fun little announcement for you, which includes some goodies designed to make us feel even more like one big, happy Cookie Connection family! Long story short, I recently partnered with teespring.com and YouTube to bring branded Cookie Connection and JULIA merchandise to YouTube. I’m beta-testing the feature now with some cute Cookie Connection tees and other goodies. Right now, I've got two Cookie Connection tees that look the same from the front . . . . . . but which have...Read More...
Last Reply By Julia M. Usher · First Unread Post

How to Edit or Delete Your Own Content

Julia M. Usher
Hi, all, I've been receiving an unusually large number of questions about how members can edit or delete their own content. It's super important for you to know how to do this, as I typically do not edit posts for people, unless I happen to see a misclassified image or other typo. It can also take me several hours to days to respond to site inquiries like this, as I work several other jobs. That being said, your surest bet for getting a quick answer is to familiarize yourself with our site...Read More...

Important Reminder about Copying and Posting Characters without Permission

Julia M. Usher
Hi, all, regrettably, I've recently had to delete some images from challenges and other areas of the site due to lack of compliance with Rule #8 of our posting guidelines, which states that artwork (including characters, from Disney, Hasbro, etc.) cannot be copied and posted here without permission from the creator : http://cookieconnection.juliau...READ-BEFORE-YOU-POST In response to those deletions, some members have asked me why so many licensed character cookies exist on the site,...Read More...
Last Reply By Julia M. Usher · First Unread Post

Adjusting Your Email Notifications and Onsite Alerts

Julia M. Usher
We all have different message-reading tastes, so Cookie Connection has been designed to allow for everyone's individual differences! The site's default email and onsite alert notifications are set to show you most of the site info that you could get notified about, just so you're aware of the site's full functionality. But I recognize that this amount of info may (or may not) be overkill for you. That said, I recommend that you edit your "Notifications" settings as soon as you join the site...Read More...

Posting Images - Please Read Before You Post!

Julia M. Usher
Read in Japanese (日本語はこちらから) (Last Translation: August 25, 2017) ________________________________ Hi, all! Before posting images or videos to the Clips area, please review the site's Terms of Use , as well as all of the following posting rules. They are designed to give your images more visibility on the site, to make sure artists are given proper credit for design inspiration and/or source artwork, and to avoid copyright violations. I'll start with the easy cataloging stuff first . . . 1.Read More...
Last Reply By Lupita Cárdenas · First Unread Post

Topics

Deals with Other Business Owners (Cross-Promotions)

emilymader
Hi there! I wasn't sure exactly how to title this question, so I'm sorry if it is unclear. Basically, I have someone who would like to purchase individual cookies from me, in order to promote their own business. They'd be handing out cookies along with their business card. She asked about this several weeks ago, and I think it'd be really great since we'd both be sort of helping each other out. I told her my prices and she said she'd let me know. Well, that was back in May, and no word...Read More...
Last Reply By Julia M. Usher · First Unread Post

Dummy Display Cookies

Liesbet
Hello! Has anyone made dummy display cookies before? I would like to make Christmas cookie platters for display ahead of time, but also preferable that they can be used for 2 or 3 years. I was thinking of using a hard gingerbread-type dough that will last (e.g., like @Teri Pringle Wood's keepsake cookies), but am wondering if there is anything else that can be used? Has anyone done this? Does anyone have ideas? I worry if I would use Styrofoam (airbrushed the right colour) that...Read More...
Last Reply By Liesbet · First Unread Post

September Pop-Up Help!

Hi everyone! I am a brand new cookier here I’m So. Cal. And I am going to be attending my very first pop-up event in September. I have no idea what I should offer in terms of purchasable sets. I was thinking back to school (maybe a last-minute gift for teachers), fall and maybe Halloween ones. I am not sure what to offer. Any advice, tips or tricks!! Thank you!! KristinRead More...
Last Reply By Terry H. · First Unread Post

Advertising My Cookie Shop

Hey, I am looking for advertising ideas for my new cookie shop. I have heard that direct mail marketing is a good method, because it instantly attracts the customers, and is also more personalized. So, I am planning to do direct mail advertising for my cookie shop . I want to know if it would be perfect for my business? I hope it works well. What we are planning to do is mail them regarding all that we have at our store, and occasionally provide offers as well. Whenever there is a new...Read More...
Last Reply By Julia M. Usher · First Unread Post

Flash Mob for Business Promotion

Doriswilson
Hi there, I have seen a thread here about video promotion but it was too old that I thought to create a thread. I haven't done any video promotion works but heard that it gives a drastic change in business https://wpgurus.net/advantages-of-video-marketing/ . But lately, I have seen an article http://www.grassrootsadvertisi...flash-mob-marketing/ describes how the flash mob is used for marketing. I think it is much better to do flash mob since it is cost efficient. You can ask your workers,...Read More...
Last Reply By Lucy (Honeycat Cookies) · First Unread Post

To Facebook or Not to Facebook?

Laegwen
Hi there! An idea is forming in my mind to make more of cookies than a mere hobby, and what I am after is giving classes. I studied to be a teacher in my youth and generally enjoy showing stuff to other people, I guess I could manage that. So far, so good. But this approach requests that I get more commonly known to more people here in Germany. The first option to reach that goal would be a blog, but after spending several hours researching this topic I am now sure that I am neither skilled...Read More...
Last Reply By Cookies From Home · First Unread Post
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