I have a problem with my "likers" putting my content in their news feed. I ran a give away (i didn't know about raffle copter or other such programs at the time) in which I was giving away decorated cookie party trays, bouquets, etc and I had only 6-9 people enter each time. I even sent out messages encouraging participation. I had more "likes" for the contests than participation! It was very discouraging and made me realize how few people actually read my posts. I think that the great majority of facebook users use it just to post stuff about themselves and don't bother to read what others post. I don't know about everybody else but I tend to get more "likes" from fellow cookie/cake decorators then I do from potential customers.