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Reply to "Monetizing a Cookie Blog"

Hi, great question. At the biggest picture level, you need to start by putting together a media kit that makes the case for why people should advertise with you, i.e., cite traffic, social media reach, and so on. (You need to have a decent reach/presence to make this case, though, so making sure your content is top-notch in order to drive repeat traffic is key.) Then research comparable ad rates; then reach out to advertisers and sponsors with this info in hand. I'm happy to provide more specific information over the phone after the holidays, if you're interested. Just let me know and we can schedule a chat after January 1.

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