My direction is to inspire and teach through multi-media formats (books, videos, apps, classes - whichever turn out to be the best/most profitable formats for me and readers/students). I've done the bakery/production thing with cakes, and it's not a great fit for me. I prefer the creative process to mass production (or even cranking out the same design a second time). Being an idea generator for books and such allows me all the creative freedom I need w/o forcing me to suffer through the boredom/tedium of doing designs over and over again or the frustration of dealing with customers who will inevitably nickel and dime art cookies.
Finding a path can take time and experimentation - my path has shifted many times in my career. Planning can be good, but sometimes the best things do just happen.