I'm gonna admit I haven't read through the comments yet, so sorry if this has already mentioned (lol) but,
I have never been incredibly interested in stencils, and haven't been attracted to the idea of buying just one and hoping I could have multiple uses for it down the line. Or have never cared to collect a mass of them for efficient use-
That being said, what about some sort of starter pack of stencils? Maybe something not as big as they usually come- almost swatches or something of the like? Or, even, sets of the same theme sold as packs?
I, as someone who doesn't typically stencil, would be more interested in seeing something like this (small sets vs one big sheet) and as a consumer would be more likely to try these out before committing to being loyal to a stencil-maker and buying them sheet by sheet.
My two cents!