I have been asked by a few customers if I would sell "naked" (un-iced) cut-out Christmas cookies. Some are wanting cookies and icing so they can decorate cookies with family and grandkids without all the baking and mixing. Has anyone ventured down this road ? Any advice ? I am not super keen on the icing part. Unless maybe it were decorated bags with flooding icing that the customer could perhaps snip the end off and use it without a tip.
And how to price this endeavor could be be tricky. t costs me around $5 to $6 to mix up a batch of sugar cookie dough that makes 3-4 dozen cookies in the 3" to 4" size and at 1/4 inch thick. So say 42 cookies would be an average order. I had calculated around $33. This does not include icing. For royal icing, I calculated one batch using 2 pounds powdered sugar and meringue powder, and ending up with up to 6 bags of colored icing for $10.00. Ingredients are $3.75, decorator bags about $0.20 each, and then food coloring is fairly negligible - so profit is about $5 on icing. Profit on cookies around $25 by the time I subtract packaging in bakery boxes.
Sorry for rambling. What say you smarter than me cookiers out there?
Thanks for listen and helping!