I'm glad I found this post. Pricing is something that has been a bit of a nightmare for me. I think my very first sale my cookies were $1.25 per cookie. That left a not so sweet taste in my mouth after all the time and effort I spent on them. I got that price because there was someone else locally making them for $1.00 and I felt that I pay a little closer attention to detail and bag and bow my cookies. After coming to realize it would be completely ridiculous to charge such a low amount for such detailed cookies I increased my prices. A lot of responses were, "they aren't even expensive to make", or "thats just crazy". I began to feel bad about my prices and began second guessing myself but at the end of the day no one wants to work for free. Bills aren't paid with hugs and rainbows. My new found talent brought friends and "family" from out the woodwork all wanting discounts or the friends and family price. This drove me nuts and led many people to try to boycott my cookies. If I could mass produce cookies and have a machine that I could set to make cookie designs I wouldn't mind doing what I could. Since I have to make each cookie individually I think it's unfair to cookie makers to be put in that situation. At the moment I am trying to really push my business to a more profitable level as my daughter will be here soon and I plan on staying home with her for a few years. I have a lot to learn and hope to find the answers I need on this site.
Thank you all so much for the invaluable information provided on this site.
Stefanie - You should definitely check out Aymee Van Dyke's From Dough to Dollars column on this site, especially Parts 1 and 2 of her cookie costing and pricing series. Part 3, relating to calculating profit margins, will be posting in early January. You can see her full series, so far, here: http://cookieconnection.juliau...rom-dough-to-dollars