Our next live chat - a continuation of our CookieCon 2019 Speakers Series - is just under a week away, so listen up!
Yes, it's with none other than Shannon Heupel, CookieCon 2019 core presenter and founder of Artfully Designed Creations, one of the first cookier-owned cookie stencil enterprises. Shannon had quite the ripple effect at CookieCon . . . nearly everywhere anyone went, word of her very clever airbrush cleaning tip preceded them. She also JUST announced some rather astounding news about the future of Artfully Designed Creations! (In a nutshell, she recently sold the business in order to better focus on her second cookie dough-making business. But you can read all the details in Shannon's own words here.)
Please join us at the appointed time to hear more about Shannon's CookieCon 2019 experience, her genius airbrush cleaning tip, and, most importantly, about her new business focus.
To help formulate your questions for Shannon, please read her bio (below) - and also that very important announcement of hers, here. Please also review the following chat guidelines. We look forward to "seeing" you on April 13!
(1) Feel free to enter advance questions now by following the instructions at the top of this chat page. (As always, it's super helpful for questions to be logged early, so our guests are able to prepare answers beforehand and to field more questions during live chat time.)
(2) Please note that any advance questions will reveal one at a time, in the order received, only after the chat goes live. Do not expect questions or answers to appear immediately.
(3) Last but not least, as with all of these chats, you have a special opportunity to see inside the minds of some extremely talented decorators, so I encourage you to do your homework before jumping on the chat. Again, please review Shannon's bio and other information below.
Shannon Heupel is the founder of Artfully Designed Creations. Her cookie journey started in 2000 when she began making cookies. Fast-forward to 2012 when she gave her cookie-decorating endeavor a name, Artfully Delicious Cookies. Living in Wisconsin made it hard to expand her business outside of decorating cookies for friends and family because state law at the time didn't allow people to make and sell baked goods out of their homes. So, Shannon worked to help pass the “Cookie Bill”, which now allows baking and selling from home.
In 2013, Shannon participated in a tornado-relief fundraiser for Moore, Oklahoma, where she offered a set of cookies to the highest bidder. The winner of Shannon’s cookies requested a zebra/Mickey Mouse birthday-themed set of cookies. As much as Shannon felt confident in her ability to decorate cookies, she also wanted them to look amazing, and she knew she’d become too frustrated with imperfections if she attempted to do that many zebra-patterned cookies by hand. So she got creative and crafted herself a zebra background stencil. Once she posted pictures of the completed set, questions and requests for that stencil came flooding in, and Artfully Designed Creations was born.
For six years, Shannon owned and operated her stencil and airbrush company entirely out of her home, where she cut high quality stencils for her customers. She also worked with Paasche Airbrush Company to better serve the cookie community by creating and improving an American-made airbrush for cookie decorators.
Photo and cookie credits: Shannon Heupel