Natasa's Topic: Transition to Teaching
Our fifth Sweet Sharing chat addresses a topic that is of increasing interest to many cookiers - how to transition from a production-oriented cookie business to one focused on teaching, and how to do so profitably and sustainably!
Natasa Belic, of Art & Honey, started teaching just two and a half years ago after receiving a request to teach a private class in Athens, Greece. Since then, she has held 40 beginner workshops, most of which have taken place in the past year. Roughly half of them were requested by people living in Serbia (Natasa's home country) or abroad (Italy, Poland, Greece, Croatia, Australia, and Singapore) or by event planners as team-building activities. The others were organized in cooperation with two private culinary schools in Serbia. And, that's not all! Natasa's scheduling more courses, in more countries, as we speak.
Clearly, Natasa's on a teaching roll! On March 18, she'll be prepared to address everything from structuring classes to marketing and pricing them, so don't hold back any (teaching-related) questions!
More About Sweet Sharing
Not familiar with Sweet Sharing? That very well could be, since it's pretty darn new here on the site! The brainchild of Cookie Connection member Tina Deluca Tsourtsoulas of Sugar Wishes, Sweet Sharing is a series of bimonthly (or more frequent) informal, topic-centered chats. Each chat will feature a subject matter expert on a chosen topic or two. Unlike our existing moderated monthly chats that last one hour and cover a wide gamut of topics in one sitting, the Sweet Sharing chats will be open for two hours on a given day to engage as many site visitors as possible, with the featured cookier available the entire time to answer questions about the day’s topic and the inevitable off-topic questions that arise! Tina will also be on hand to moderate should the questions start coming fast and furiously! Our hope is that these conversations will be info-packed, yet very fluid and spontaneous – as if we were all sitting in a room with our cookie besties swapping tips and having fun.
More About This Month's Guest
After working in insurance, Natasa Belic, a trained designer and architect, decided to use her creativity in cookie art, founding Art & Honey in 2013. A cookier known in her native Serbia and abroad for her precise execution, colouring skills, and originality, Natasa now shares her expertise at her popular workshops. She has also been featured in magazines and on TV shows, and took part as a judge at the Cake Designers World Championship FIPGC 2015 in Milan, Italy.
More About Your Moderator
Born, raised, and educated in the United States before making a permanent move to Kastoria, Greece with her husband Dimitrios, Tina DeLuca Tsourtsoulas has always loved crafts and baking of one sort or another. Though she operated a bridal-baptismal store in Greece for more than 20 years, she decorated her first cookie only as recently as Christmas 2012 – and immediately fell in love! Self-taught, Tina attributes her cookie decorating development to blogs, YouTube tutorials, and, most importantly, the openness and support of the many wonderful people in the cookie world. Take a look at Tina’s work on her Facebook page, and explore the transcripts from her previous Sweet Sharing chats here.
"See" you at the chat!