@Lynda posted:Thank you, Julia for your time and responses! Sorry to not be as clear as I wish. What I am understanding from your patient comments (most particularly this latest) is that I SHOULD be charging for a special cutter! I never have. People ask before ordering what I charge for cookies, I give them the typical answer, “depending on size and level of detail”. And then the special requests for cutters come in. I think that from now on, I will include in my response to cookie pricing, the statement “and on-hand cutter.” I think I just don’t feel entirely comfortable doing that, but it only makes good sense. I do greatly appreciate your replies to my question. My apologies for my lack of clarity.
My Best to you,
lynda
Yeah, that's what I'm saying. If it's a special one-off purchase that you think you will never use again, then charge for it. You could even give it to them in the end, if they pay full freight. Now, if it's one you'll use over and over, that's another thing - your regular cookie pricing should include enough of a markup to cover all of your direct costs, allocated indirect costs, and then some, so you can accumulate money over time to funnel back into equipment and other investments in the business.