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Reply to "Selling Design - Should I Ask for Royalties?"

The cost of the cookie is immaterial; you should be asking for royalties on your work (or some other form of ongoing "compensation") if they will be benefitting from it in perpetuity. They could potentially be profiting from your work for a very long time, and you should capture some of that upside. There is no set royalty rate - mine run from 8% to 25% of gross sales, depending on the product and the degree to which I support ongoing design and marketing/sales of that product. 

Last edited by Julia M. Usher
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