To be candid, yes, I think more money is to be made in related product and service sales versus selling LABOR-INTENSIVE insanely detailed cookies. But that is not to say that decent money can't be made in more mass-produced, less time-intensive cookies. I think some people do pretty well that way. I personally prefer to challenge myself technically with elaborate cookies, and so have chosen to make my living in related products and services, not in selling elaborate cookies that would cost me more to make than I would get in return. Also, to be fair to those doing what I'm doing, the tools and products we make serve hobbyists (who decorate for the sheer joy of it) as well as mass-producers, so I disagree with any implication that we might be taking advantage of those just starting out (i.e., misleading anyone about their ability to make money selling cookies). Our products and services have helped to build many successful cookiers and businesses, who participate in the cookie world in many different ways.