Hello, cookiers! Our CookieCon 2020 Speakers Series (our series of live chats with CookieCon Core Instructors) concludes with this live chat! It's one you won't want to miss - especially if you aspire to one day open your own brick-and-mortar cookie shop!
On January 11 at 10 am central time, we'll be chatting with Jackie Huebbe, longtime cookie lover and owner of SugarBot Sweet Shop, which launched in 2012 and has since expanded to two locations in Saint Charles, Missouri. At CookieCon 2020, Jackie will speak about her transition from cubicle-based-oppression (aka her former full-time job) to brick-and-mortar cookie storefront, while giving practical tips for expanding one's cookie business in a cost-effective, profitable, and fun fashion! In this chat, we'll get a taste of some of these tips, as well as delve into Jackie's journey from working in other bakeries to being her own boss. Read on to learn more about Jackie, and to start formulating your questions for the chat.
But, first, a few important housekeeping notes . . .
(1) Feel free to enter advance questions now by following the instructions at the top of this chat page. (As always, it's super helpful for questions to be logged early, so our guests are able to prepare answers beforehand and to field more questions during live chat time.)
(2) Please note that any advance questions will reveal one at a time, in the order received, only after the chat goes live. Do not expect questions or answers to appear immediately.
(3) Last but not least, as with all of these chats, you have a special opportunity to see inside the minds of some extremely talented decorators, so I encourage you to do your homework before jumping on the chat. Again, please review Jackie's bio and other information below.
Jackie Huebbe has been passionate about baking for as long as she can remember. After being discouraged by friends and family to start a career in baking and pastry immediately after high school, she went to school for marketing and graphic design. After graduating, she spent her days in a cubicle and her evenings in her home kitchen working out her cubicle-shaped frustrations. By 2010, she began working nights and weekends in area bakeries and cafes to gain commercial kitchen experience.
In 2012, Jackie had the unique opportunity to rent commercial kitchen space by the hour, and SugarBot Sweet Shop was born. By 2014, she had graduated culinary school and moved into a brick-and-mortar storefront space full time. In 2015, SugarBot Sweet Shop expanded again, this time into a permanently purchased storefront in Saint Charles, Missouri. In 2018, Jackie expanded the business one more time by acquiring an old-fashioned soda fountain and ice cream parlor roughly a mile from the SugarBot location. She now operates both storefronts and manages a team of 10 (and growing) employees while hoarding all the sugar cookie orders for herself.