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Cookie Decorating Class Preferences for 2021

Hi, everyone! Alas, with Dotty - our past survey writer - having recently moved on to bigger and better things, I have assumed the hat of Chief Site Survey Writer once again. But, I am kind of a data geek, so this task suits me pretty well , and this survey's subject matter is one that interests me - and I suspect many of you - a lot!

I hope you'll take a moment to fill it out before January 31; it shouldn't take more than a few minutes. The survey aims to better understand the format and content of cookie decorating classes that people are most likely to pay for in 2021. The survey is open to anyone anywhere, and real-time results will reveal to all Cookie Connection members, but only after you've taken the survey. I can't commit to a further recap of survey results, as Dotty used to do, but members can still benefit from this survey by taking it and viewing the automatically generated results.

IMPORTANT: This survey is intended only for potential students of cookie decorating classes, NOT FOR TEACHERS of them. I am planning a second survey for teachers at a later date. If you took a class in 2020 OR didn't, but wanted to, I am interested in hearing from you. If you are both a teacher and a student, I'd also like to hear from you, but with your "student cap" on.

ALSO, IMPORTANT:

(1) Please share this survey with your cookie friends so that we can get input from as many cookiers as possible! Again, I'm hoping to hear from everyone by January 31.
(2) Open-ended (aka fill-in-the-blank or "Other") responses below are limited to 255 characters. If you run out of space on any question, feel free to elaborate in the comments area under this survey, but please identify the question (by number) to which you're responding.
(3) Unfortunately, our survey software will not allow you to skip questions. You must answer every one, or the system won't accept any of your responses. Choose the answer that best fits.

THANKS IN ADVANCE FOR ANSWERING THIS SURVEY!

Q1: How long have you been decorating cookies?

Select the one option that best applies.

Q2: How would you describe your cookie decorating skill level?

Select the one option that best applies.

Q3: How many cookie decorating classes, either online or in person, did you PAY TO take in 2020?

Select the one option that best applies. Again, consider only classes that you paid to take either online or in person; do not include free demos, free YouTube videos, or free Facebook or Instagram Lives. However, please include classes taken as part of a subscription service or ongoing online cookie school.

Q4: What types of classes did you take in 2020?

Check all formats that apply. Again, consider only classes that you paid to take either online or in person; do not include free demos, free YouTube videos, or free Facebook or Instagram Lives.

Q5: Which class format was your preferred type in 2020?

Select the one format that best applies.

Q6: Why was the format you selected in Q5 your favorite format in 2020?

Please elaborate as fully as possible. Enter "N/A" if you didn't take any cookie classes in 2020, but are hoping to in 2021.

Q7: Which class formats are you most likely to PAY FOR in 2021?

Again, looking forward to 2021 and knowing what we do about COVID right now, please select your TOP TWO OPTIONS ONLY. Consider only classes you would be likely to PAY FOR.

Q8: Why did you select the formats you indicated in Q7?

Please elaborate as fully as possible about BOTH formats selected.

Q9: Thinking now only about ONLINE classes (either live or pre-recorded), which features are most important to you in selecting an online cookie decorating class?

Select only your top three features. Again, consider ONLINE classes (either live or pre-recorded) only.

Q10: Again, considering only ONLINE classes, when do you prefer taking these classes?

Select the one option that best applies.

Q11: Again, considering only ONLINE classes, what is the ideal class duration for you?

Select the one option that best applies, or write in your own.

Q12: Would you prefer to take a standalone ONLINE class or one that is sold as part of an online school?

Select the one option that best applies.

Q13: Do you envision taking more or fewer ONLINE cookie decorating classes in 2021, compared to 2020?

Select the one option that best applies. Again, consider ONLINE classes (either live or pre-recorded) only.

Q14: Please tell me more about the features you MOST want to see in ONLINE classes in 2021.

Please elaborate as fully as possible. Again, consider ONLINE classes (either live or pre-recorded) only.

Q15: Please tell me more about the features you LEAST want to see in ONLINE classes in 2021.

Please elaborate as fully as possible. Again, consider ONLINE classes (either live or pre-recorded) only.

Posted by Julia M. Usher ·
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