I am looking for advertising ideas for my new cookie shop. I have heard that direct mail marketing is a good method, because it instantly attracts the customers, and is also more personalized. So, I am planning to do direct mail advertising for my cookie shop. I want to know if it would be perfect for my business? I hope it works well. What we are planning to do is mail them regarding all that we have at our store, and occasionally provide offers as well. Whenever there is a new addition to our menu, we will mail it. Has anyone done anything like this? Did it work well?