Mary's Topic: DIY Cookie Videos
Our sixth Sweet Sharing chat is already upon us, and it - yet again - features a topic of keen interest to many cookiers, namely: how to create your own cookie videos to extend brand awareness, without breaking the bank (or your back)! Here with us to address this topic is the lovely Mary Valentino of Emma's Sweets. (If you're lucky, she'll also field questions about how she creates her dreamy cookie sets! )
Mary posted her first YouTube video on April 23, 2014, and she's been hard at work on videos ever since, producing not only for YouTube, where she boasts upwards of 8,000 subscribers, but also for Instagram and Facebook in the form of shorter (15-second) teasers. On Instagram, these mini-tutorials customarily reach hundreds of thousands of viewers! While Mary does not profess to be a video pro (yet! ), she has learned a lot over the last two years about shooting, fast-forwarding, cropping, and editing to maximize the instructional and entertainment value of her videos, as her most recent video is testament! And the really good news is: she's willing to let you in on all of her secrets, so you can circumvent some of her past trial-and-error!
For more of Mary's videos, please visit her YouTube channel.
More About Sweet Sharing
The brainchild of Cookie Connection member Tina Deluca Tsourtsoulas of Sugar Wishes, Sweet Sharing is a series of bimonthly (or more frequent) informal, topic-centered chats. Each chat will feature a subject matter expert on a chosen topic or two. Unlike our existing moderated monthly chats that last one hour and cover a wide gamut of topics in one sitting, the Sweet Sharing chats will be open for two hours on a given day to engage as many site visitors as possible, with the featured cookier available the entire time to answer questions about the day’s topic and the inevitable off-topic questions that arise! Tina will also be on hand to moderate should the questions start coming fast and furiously! Our hope is that these conversations will be info-packed, yet very fluid and spontaneous – as if we were all sitting in a room with our cookie besties swapping tips and having fun.
More About This Month's Guest
Mary's business is named Emma's Sweets after her daughter, Emma, who inspired her to pursue her cookie decorating passion. For Mary, decorating cookies (or, as she calls them, edible works of art) is how she channels her creativity and energy. Four days a week, Mary works in the financial industry, and, during her days off, she decorates as many cookies as she can!
More About Your Moderator
Born, raised, and educated in the United States before making a permanent move to Kastoria, Greece with her husband Dimitrios, Tina DeLuca Tsourtsoulas has always loved crafts and baking of one sort or another. Though she operated a bridal-baptismal store in Greece for more than 20 years, she decorated her first cookie only as recently as Christmas 2012 – and immediately fell in love! Self-taught, Tina attributes her cookie decorating development to blogs, YouTube tutorials, and, most importantly, the openness and support of the many wonderful people in the cookie world. Take a look at Tina’s work on her Facebook page, and explore the transcripts from her previous Sweet Sharing chats here.
"See" you at the chat!