Question: If you do NOT use preservatives in your sugar cookies, what do you tell people is their shelf-life?
I recently started selling my cookies at a cakery; all are individually heat-sealed in cello. I do not use preservatives; I've always told people that my cookies are best eaten within three weeks of purchase.
I have had friends admit that they waited three months to eat them; they claimed the cookies still tasted great, their only complaint is that the cookies were rock-hard at that point!
Some of my customers actually like a really crunchy cookie, and have admitted that they purposely don't eat my cookies until several weeks have passed!
Thanks for any input.