How to Give Constructive Feedback Kindly . . .

Sorry no cookie business, but I agree that many think about looks before taste.  I’ll be interested to hear what people say.

I'd give feedback. If I still had my bakery, I'd want to know if someone was disappointed in a purchase for whatever reason. But, I'd suggest using the "sandwich" technique to deliver it - sandwich the hard part between two nice comments. In other words, lead with a positive ("the designs were lovely"), then deliver the feedback ("but I was disappointed with the flavor; I'd love to have tasted more of this or that"), and close with a positive ("Again, such beautiful work. I wish you much success." Or whatever you feel comfortable saying). People find it easier to internalize and act on feedback if it isn't delivered as a torrent of negativity.

Well said Julia @Julia M. Usher!! I agree that feedback is important for the cookier. I do sell cookies and on my FB site I ask customers to provide me with honest reviews. I have never received a negative comment on the taste. Quite the opposite. But, not everyone leaves a review. How could I possibly know if the taste was not up to snuff if someone doesn't speak up and tell me? At least 50% of my orders come from previous customers and referrals. I depend on these orders to continue making money. I have no doubt that I'm not alone. Julia's "sandwich" suggestion is perfect!! ❤️

Thank you guys for the advice!  I will definitely use the "sandwich" technique and try to be specific, genuine, and generous with my praise.  

Hi!
I agree that feedback is really important!
If we don´t receive them, how could we improve at our business.
The important point here is the way as we give the feedback (and also receive !)
I agree with the sandwich technique! :-)