I get orders for one dozen cookies, mostly. A good number of my customers want specific cutters - the majority of which I am not able to duplicate with hand-cutting. With my skill level, I keep my cookie prices at the $3 - $3.50 per. To add the cost of the cutter plus shipping (average is approximately $10) that leaves about $26 - $32 per dozen cookies. I never specifically calculate pre-decorating labor for making, rolling and cutting dough, making and mixing icing, baking, etc. - but I have guesstimated an average of pre-decorating time per dozen to be about 2 hours. I am considering not doing custom cookies anymore just because of the cost of the cutters . . . Any thoughts? Ideas? Suggestions? BTW - I have HUNDREDS of cutters in my arsenal, but like all things “fashionable”, cookie shapes come and go - everyone wants whatever is current.
Many thanks for comments!